Member Engagement & Organizing Have Gone Mobile
Reach Them Where They Spend 90% Of Their Mobile Phone Time -- In Apps, And Do It Cost Effectively At $99/Month.
New entrants in the labour organizing space have arrived and they use mobile apps to effectively reach their audience to form and engage a union. It's no surprise when the majority of people spend 4.4 hours a day on their phone according to App Annie, with the majority of it being in mobile apps. You can bank, book holidays, communicate, shop and so much more on mobile apps. Why can't existing members communicate and new ones organize a union through an app?
New entrants in the labour organizing space have arrived and they use mobile apps to effectively reach their audience to form and engage a union. It's no surprise when the majority of people spend 4.4 hours a day on their phone according to App Annie, with 90% of it being in mobile apps. You can bank, book holidays, communicate, shop and so much more on mobile apps. Why can't existing or potential members communicate and organize through an app?
Why Mobile Apps Appeal To
Existing And New Union Members
Why Mobile Apps Appeal To Existing And New
Union Members
Informed
Always up-to-date information
on your unions activities
Confidential
Trusted with security measures
like password protection
Convenient
Always on and nearby
to better communicate
Community
Members want to be connected
to the larger community
85%
of mobile phone users
prefer an app to a mobile website
Compuware
Mobile phones have become an integral part of our lives. According to a report by the International Telecommunications Union, there were over 7.9 billion mobile phone subscriptions worldwide in 2020, which equates to roughly 96% of the global population. Mobile phones allow us to communicate with others at any time and from anywhere and apps are the backbone. The widespread adoption of mobile phones has greatly enhanced our ability to stay connected and communicate with others in an increasingly digital world. Versus mobile websites Apps are far and away the preferred mobile communications platform
85%
of mobile phone users
prefer an app to a mobile website
Compuware
Mobile phones have become an integral part of our lives. According to a report by the International Telecommunications Union, there were over 7.9 billion mobile phone subscriptions worldwide in 2020, which equates to roughly 96% of the global population. Mobile phones allow us to communicate with others at any time and from anywhere and apps are the backbone. The widespread adoption of mobile phones has greatly enhanced our ability to stay connected and communicate with others in an increasingly digital world. Versus mobile websites Apps are far and away the preferred mobile communications platform
55%
prefer an app because it's more convenient
Button
48%
Prefer an app because it's faster
Button
40%
prefer and app because it's easier to browse
Button
55%
prefer an app because it's more convenient
48%
prefer an app because it's faster
40%
prefer an app because it's easier to browse
The Power Of Push Notifications For Labour Organizations
The National Association Of Letter Carriers introduced their app to members and the experience clearly demonstrated members preference for communication through the mobile app.
>> Push notifications opening rate is 50% higher than email opening rates
>> Push notifications can have a deliverability rate of 90%
>> Push notifications click rate is at times 7x higher than that of email marketing
>> With segmentation, push notifications boast a massive 93% retention rate
Source: E-Goi
"One of the main benefits of the free app has been the ability to send out push notifications, which can be personalized based on location", Renfroe explains. "Previously, NALC sent blast messages to 70,000 email addresses when it needed to share information quickly. But, once the app was released, almost all users opted into receiving push notifications. Today, less than 1 percent of users still receive emails".
Source: The Centre for Association Leadership
The Power Of Push Notifications For Unions
The National Association Of Letter
Carriers introduced their app to members and the experience clearly demonstrated members preference for communication through the mobile app.
"One of the main benefits of the free app has been the ability to send out push notifications, which can be personalized based on location", Renfroe explains. "Previously, NALC sent blast messages to 70,000 email addresses when it needed to share information quickly. But, once the app was released, almost all users opted into receiving push notifications. Today, less than 1 percent of users still receive emails."
Source: The Centre for Association Leadership
Push notifications opening rate is
50% higher than email opening rates
Push notifications can have
deliverability rate of 90%
Push notifications click rate is at times
7x higher than that of email marketing
With segmentation, push notifications boast a massive 93% retention rate
Source: E-Goi
Virtual Organizing Is Happening Now
The problem today is that joining a union at work is decidedly last century—clunky, contentious, confusing—and companies want to keep it that way.
But virtual labour organizing changes that.
Labor organizing is more challenging and stressful than it needs to be. For the employees it can be a nerve-racking experience with some employers using assertive tactics like delays to slow down organizing drives, aggressive campaigns to discourage employees from supporting union movement, or even engage in unfair labor practices.
An organizing drive requires sharing information across a large group of coworkers, conducting conversations and achieving consensus. To gain the wealth of benefits a union offers there needs to be a tool that easily communicates, shares information and outweighs any employer tactics.
Our mobile app can take employees through the organizing process, provide safe two way communications and support a community all employees can engage with.
Virtual Organizing Is Happening Now
The problem today is that joining a union at work is decidedly last century—clunky, contentious, confusing—and companies want to keep it that way.
But virtual labour organizing changes that.
Labor organizing is more challenging and stressful than it needs to be. For the employees it can be a nerve-racking experience with some employers using assertive tactics like delays to slow down organizing drives, aggressive campaigns to discourage employees from supporting union movement, or even engage in unfair labor practices.
An organizing drive requires sharing information across a large group of coworkers, conducting conversations and achieving consensus. To gain the wealth of benefits a union offers there needs to be a tool that easily communicates, shares information and quickly responds to any employer tactics.
Our mobile app can take employees through the organizing process, provide safe two way communications and support a cohesive workforce.
-
Higher Wages
Write your caption hereButton -
Benefits/Pension
Write your caption hereButton -
Security/Tenure
Write your caption hereButton -
Health & Safety
Write your caption hereButton -
Greater Equality
Write your caption hereButton -
Predictable Hours
Write your caption hereButton -
Training & Education
Write your caption hereButton -
Transparency & Due Process
Write your caption hereButton -
Workplace Democracy
Write your caption hereButton -
Advocacy & Political Action
Write your caption hereButton
You Are The
Advantage
Organizing and leading labour requires experience, resources and a tangible commitment to the workers. Combining your union human resources and talent with a mobile app is much more powerful than a technology platform alone. Together you are a powerful voice for workers at any size organization.
You Are The Advantage
Organizing and leading labour requires experience, resources and a tangible commitment to the workers. Combining your union human resources and talent with a mobile app is much more powerful than a technology platform alone. Together you are a powerful voice for workers at any size organization.
The Labour Voice App
Increases Unionization
Safe, Secure With A High Level Of Trust
Effective Group Communications
Live Events With Any Number Of Participants
Less Stress And Fear For Employees
Respond Quickly To Employer Tactics